The photographer Klaus Pichler is a man of rationality. This is how the newspaper ›Süddeutsche Zeitung‹ described him in May 2017 after publishing his eighth book: ›This will change your life FOREVER‹.
What's the matter? Two of his friends have rushed into the esoteric scene due to severe blows of fate. The term ›esotericism‹ is often used for ideological movements which, for example - according to the Internet - aim to ›draw on occult, anthroposophical, metaphysical teachings and practices towards self-knowledge and self-realization of people‹.
Some would say: esoteric? That's nonsense! - This is what Klaus Pichler thought. However, he tried to understand this mystery. He went underground. For two years he's been living as an esoteric, researching for months and attending esoteric fairs, as well as trying to find out how it was possible to convince people that, for example, € 279 for a ›Harmony energy transformer‹ that supposedly purifies drinking water, removes radiation from clothing and disables curses, is worth every penny. Are you thinking about a magical, inexplicable and mysterious object? Yes, indeed! Because the ›Harmony energy transformer‹ is an ordinary cutting board. WOW!
After his research, Pichler came to the conclusion that esotericism is specifically aimed at desperate people who feel they are in a hopeless situation. Men who are not satisfied with the size of their primary sex organ, for instance. No problem - the ›penis enlargement elixir‹ can help! Up to 10 additional centimeters are promised. For only € 43.
Klaus Pichler's series consists of photographs of products, restagings of images in online panels and visualizations of esoteric theories. All faked? Nothing in this project is fake, or at least not faked by Pichler. We are happy to have the opportunity to show his series in our ›Stadthaus‹.