Many may think: ›Oh please, not another app!‹ Even the smallest of holiday resorts or picturesque villages has a tourism app. But Ulm's new app bears no comparison. Other towns may either offer dry texts that could have been taken right out of an encyclopaedia or use, at best, a few audio sequences. The sQRibe app, however, sets the scene by showing pictures and video clips of the history of Ulm. Prints, drawings, historic photographs and films provided by the town archive are used to enrich interesting texts and stories, developing a sequential film narrative. What is also new is a GPS map including all sights and attractions of Ulm. The sQRibe app offers all kinds of practical hands-on information that is always up-to-date.